Our Role


Working as the lead production partner to Edelman, Motus were briefed to produce their creative idea that ran across online and social.

Working with two of the Asics’ key range – the Gel Nimbus,GT-2000, Glide Ride and Eve Ride – we sought to highlight the key product benefits of ‘support’, ‘stability’, ‘lightweight’ and ‘cushioned’ in a visually compelling way that incorporated CGI with real runners being shot. Making it ideal for short-form video content on social media.