Our Role

Creative
Production
Post Production

Contra as a brand works on the shape of its clothing depending on the size of the model. So instead of increasing the size by a few centimetres the brand tailor’s it’s sportswear to the shape of a persons body at that size, giving a more flattering fit.

We wanted to create a campaign for inclusivity for both men and women, setting a playful tone, making everybody feel welcome.

Motus creative directed and produced the both the film and photography.