Taking the brand in a new direction, we created a campaign to put real runners at the heart of Mizuno’s communications in an effort to promote the real reasons people go for a run.

The campaign positions Mizuno as the enabler who supports the every day runner, no matter what their level, with a wide range of products.We brought this to life by showcasing real people discussing the benefits they get from their run. From people overcoming cancer to others escape the stresses of everyday life.