We were asked to create and produce the Global SS23 Running category campaign. We needed to differentiate Mizuno from their competitors and show a unique way of presenting the product benefits, as well as showing the brand’s Japanese heritage.
We developed a strategy to use Japanese Manga across all the assets in both 2D and 3D form which were created in-house. The campaign is to be rolled out across all print and digital platforms globally.
For Mizuno’s SS23 Trail running campaign, we wanted to take our viewers on a journey, revealing the true beauty which Trail running has to offer. We produced a brand film to reveal the extraordinary lifestyle of a Trail runner. Shooting at sunrise, we captured the peace and tranquility of the breathtaking environments. So it was only right that we set the voiceover to be as poetic as the footage. Alongside the film we created a suite of social assets for each product, by capturing photography in stunning locations, letting the product do the talking.