Launched in June 2021, we created and produced a toolkit for Mizuno’s global marketing team to be cascaded to regional hubs in support of the new product launch. As part of the launch, we devised a new campaign thought: The World At Your Feet. The campaign became Mizuno’s call to arms, globally, across their biggest category: running. The Wave Rider campaign celebrates the first work Motus has created since our inception and we are thrilled to be working with Mizuno for new season launches (Spring / Summer ‘22 and Autumn / Winter ‘22).