To celebrate the 25th edition of Mizuno’s flagship running shoe, The Wave Rider 25, we created an integrated global campaign to pay homage to this global icon.

Launched in June 2021, we created and produced a toolkit for Mizuno’s global marketing team to be cascaded to regional hubs in support of the new product launch. As part of the launch, we devised a new campaign thought: The World At Your Feet. The campaign became Mizuno’s call to arms, globally, across their biggest category: running. The Wave Rider campaign celebrates the first work Motus has created since our inception and we are thrilled to be working with Mizuno for new season launches (Spring / Summer ‘22 and Autumn / Winter ‘22).