Xbox Brand Women's Football OOH Campaign

We worked with Edelman, Assembly, and Werth Represents to create an OOH stills campaign for Xbox across global markets, showcasing Xbox’s partnership with women’s football across the World Cup. The shoots took place in the St Georges training facility in the UK and a studio in Paris, and the players were then merged into a computer game world for the games Halo, Minecraft, and Sea of Thieves.